Overview

This Durga Puja, ITC Aashirvaad Atta celebrated the true spirit of nourishment and care.

We proudly partnered with ITC Aashirvaad Atta to create a heartwarming activation that blended tradition with purpose — defeating the demon of malnutrition.

With overwhelming participation from the crowd, influencers, and celebrities, the initiative struck an emotional chord and resonated with millions, making this Durga Puja truly unforgettable.

From the bold visuals of a mother’s transformation to the immersive design of the activation zone — complete with alpanas, dhakis, and a vibrant red color palette — every element was crafted to embody the Durgotinashini spirit, rooted in the essence of Bangaliana.

Client

ITC • Aashirvaad Atta